when customers die
January 19, 2009
This must be how Philip Morris feels.
OK, unlike smokers, no one’s literally dying. But when you write for a particular niche, say, Internet recruiting, a mass exodus of people from the profession means a few less readers. Or a lot fewer readers if this economy keeps sprinting toward the depths of Hell.
Even Google’s laying off recruiters.
Case in point: Of the 40-or-so people I worked with at JobOptions in the ’90s, I can name about three who are still in the industry. The rest went on to other things. We didn’t have bloggers as we know them today, but you can bet those former coworkers would have stopped reading them now. The same will happen as grenade after grenade falls on recruiter after recruiter and the vendors who serve them.
Unlike a popular tech blog that keeps a wide variety of readers engaged from a macro level, however, the micro-nichers must feel like a gerbil on a treadmill, always having to replace former readers with new ones. Not a particularly appealing prospect. And there are likely a a few niche communities and Ning signposts seeing similar challenges.
The recent bucket of chum being thrown into the water in the form of industry layoffs and site redesigns has been good for bringing in the sharks to feed, but one wonders how long it will last.
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