bing should increase job search queries
June 4, 2009
By now you know Microsoft is once again, stupidly valiantly trying to break Google’s sleeper hold on the search market with Bing. They’re even willing to throw $100 million into the endeavor. (Please, Stop me if you’ve heard this one before.)
OK, so history’s not on Redmond’s side in this fight. Who cares? It’s not your money, right? But $100 million is bound to drive some traffic. And poking around indicates that an increase in job queries may be in the offing.
Note the sidebar’s secondary searches on a general search for “Dallas”:
And if you scroll down on Page One, they actually breakout that subset in the organic results:
Pretty interesting. And Bing does the same with general searches for many large companies:
A scroll down the page reveals the same subset of search result for “Home Depot Jobs” as it did in the general search for “Dallas.” And a search for words like “teaching” reveals related searches for “Teaching Jobs,” “Teaching Employment” and “Teaching Careers.” Google doesn’t (at least on my search).
It’ll be interesting to see how much (or if) traffic increases across the jobosphere once the $100 million ad campaign fires-up as a result of Bing referrals. I’m not putting a lot of stock in Bing’s long term chances, but they should make a few more job boards and employers happy in the short term.
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