Culture and Collaboration

October 27, 2009

Jack Vinson posts his reaction to this Web Worker Daily article, Corporate Culture, Not Technology, Drives Online Collaboration by Will Kelly about what kind of culture will facilitate collaboration.

My take on this is that the elements of culure/context are important, but also as important are structures and processes to enable collaboration.

One big example is: what behaviors are rewarded?

We can try until we cry, and deploy the best collaboration tools – however if people get assessed for individual work and contribution - collaboration will not be the first thing they think of.

And we come back to what we call “the ladder of engagement” in 2020 Social. People will adopt the tool naturally – and most of them will be consumers and curators – not collaborators and creators – which should be the goal of the team leading the change.